About Me

Biography, Deanne DeMarco
According to a January, 2006 article in Fortune 500 Magazine, “If you're a manager with people reporting to you who were born between 1964 and 1977 - or if you belong to that cohort yourself—you probably already know all too well that Generation X, as it's often called, just doesn't respond to the same carrots and sticks that motivate its elders.”
If you’re a Boomer working with this age group, you’ve likely experienced that frustration for yourself. The workforce may change, but successful corporations still need the same results: productivity, profitability, and a loyal workforce committed to the company’s bottom line.
Bringing out the best in others, inspiring loyalty and increasing job satisfaction amongst members of this elusive age group has been the hallmark of Deanne’s career. Rather than using management models that seemed to work well for Boomers in Corporate America 15-20 years ago, Deanne employees a set of strategies aligned with her GenXer Factor Management Model to inspire more productivity, passion and enthusiasm from the younger, Gen-X workforce that companies are mobilizing in the 21st century. This proven approach helps corporations of all sizes create an enthusiastic corporate culture where people achieve more and love their work.
Deanne’s unique style and penchant for results has been most affected by her son Bobby’s amazing story. “Six months after we brought our son Bobby home from the hospital, we started planning his funeral,” Deanne recalls. “Medical tests led doctors to believe that he wouldn’t live beyond his first birthday. And, if, by some miracle he did survive, he never would walk.”
Everyone was resigned to Bobby’s fate. Everyone, that is, except Bobby. Against all odds, Bobby celebrates his first birthday, then his second and his third. At age four, he struggles to take his first steps. He fails. He tries, again. He fails, again. But, all the while, Bobby is nurturing a dream. His dream was not just to walk, but in spite of excruciating pain – to run. Before completing high school, Bobby ran a marathon and placed second.
With Deanne’s encouragement, Bobby believed he could learn to run and eventually achieved his dream. But it was Bobby’s example that taught Deanne some of the most powerful lessons that fuel her work with corporations and individuals today. Stop Spinning: Start Winning explores Deanne’s incredible journey with Bobby, and uses his story as a powerful metaphor to connect with the values of Gen Xers and to communicate important lessons like the power of perseverance, overcoming our fears of failure, and daring to dream BIG!
Deanne’s successful training programs are nationally-recognized by Training Magazine’s Top 100. An author, speaker, corporate trainer and coach, Deanne has written four books and numerous workbooks, and her articles have been published in more than 25 trade and professional journals. Her multicultural training and research extends across 28 countries and 52 cultures, including a stint in the Middle East after the first Gulf War Crisis as a conflict mediator.
Learn more about Deanne DeMarco and the GenXer Factor at www.Breaking-Boundaries.com.